Reach Your Customers Through Social Media

Social Media – It’s Easier Than Ever to Stay In Touch


Social media has exploded in the last few years, and with good reason. It’s an adaptable and fast moving platform that allows for instant updates, feedback and interaction, and it been embraced by the whole world.

Applying social media to your existing business will not cure all ills, or take a failing business and immediately turn things around, but simply put, if you plan on being successful in today’s swiftly changing marketplace, utilizing social media will be one of your key strategies for the foreseeable future.

The term social media is pretty broad, so let’s try to narrow it down a bit. Social media can be loosely defined as interaction, conversation, immediacy and community all rolled into one. It’s not represented by one site, say FaceBook, or one strategy, like blogging, but rather, the combination of these sorts of sites that allows people to interact, be heard, check on friends, and generally stay connected.

Social media is lightning-fast, messages and updates circumnavigate the globe in mere seconds, so you can see how powerful it can be. Certain subjects can go “viral” in a short amount of time, a testament to how many folks are involved with the social media phenomenon.

Let’s list a few of the more popular social media platforms:

  • FaceBook – By far the biggest and most popular
  • Twitter – Right up there, news flashes and updates in 140 characters or less
  • Youtube – Extremely popular video sharing site – tons of traffic
  • StumbleUpon – Can be tailored to your unique tastes
  • LinkedIn – Business and professional networking site

These are just a few examples of the biggest and most successful sites, but many other smaller ones exist.

We won’t spend much time on this as this report is not meant to be a social media tutorial. I just wanted to point out the fact that social media is here to stay, and the more you are able to utilize its powers, the better your business will fare in this rapidly changing world.

At a minimum you should have a Twitter account and a FaceBook  Page, both easily attainable and well worth the effort to update on a regular basis. You’ll be surprised how much your business will benefit from social media interaction.

Customer Retention

It’s Easier to Keep ‘Em Than Find ‘Em


It’s a lot more difficult to find customers than to hold onto the ones you already have. While you obviously have to focus on both, please don’t ignore the customers you’ve worked so hard to get. See below for some tips on what to do with customers once they’ve proven to be interested in what you have to offer. And remember, these strategies work for both online and offline businesses alike.

  • Communicate with your customers frequently – Whether it’s in the form of a newsletter, or an email series in an autoresponder, or Facebook and Twitter newsfeeds, keeping in touch with your customers gives them a feeling that you care about what they want and need. Keep the ratio of sales types communications to regular info sharing about 1 to 4. That is, most of time your communications should be more of, “Hey, how ya doin, did you know such and such…” Or, “I’m here if you need me or have any questions.”  We’ve all been through getting 1 or 2 emails a day from someone trying to sell you another super duper product, and we generally unsubscribe from those lists almost immediately. Treat your customers the same way as you’d like to be treated.
  • Reward your customers for their loyalty – This involves keeping track of purchases for everyone and can be a bit of a challenge, but offering a rewards program for loyalty is something that a lot of the biggest players in the game are doing, so you know it must be a powerful concept. People love coupons and when they believe they’re getting a special deal, they’ll leap at the opportunity. This will also keep them hanging around to see what’s next. If your customers have been loyal to you, they definitely deserve a reward.
  • Provide the absolute best customer service – These days, consumers have a dizzying array of options. Everyone is scrambling for limited dollars, and your customer will move on down the road at the first sign of a better deal. The funny thing is that one of the reasons customers jump around is the quality of customer service they receive. When big companies first started outsourcing their technical support work to other countries there was a huge outcry from consumers, and many actually started looking around for different options, threatening to “take their business elsewhere”. Just the perception of poor customer service is enough to make some people jump. And remember, social media can also work against you in this case. It’s easy to spread the word about poor treatment these days, so stay ahead of this be providing the best service you can at all times.
  • Look forward to receiving complaints – Complaints are inevitable once your business gets large enough. Hearing you’ve done something wrong is never easy to bear, and your initial reaction may be, “well, take your business elsewhere”, but don’t shoot from the hip on this one. Most customers will actually vote with their feet, never to return OR complain. But the complaint can be turned into a positive thing, especially if it’s highlighting a disconnect in your system or some aspect you could be doing better. Turn complaints into a positive thing, and don’t forget to thank the complainer and reward the graciously. If it really is a problem with your business, they have actually done you a huge favor.
  • Regularly review your customer retention strategies – Customer retention is a constant battle. Staying involved and making it a priority is a necessity if you plan on staying in business these days. A regular review of all aspects of your customer retention program is something you should do, and in fact it’s so important that you should probably set up a schedule to do this. It doesn’t have to be anything fancy, just make sure that once you make the effort to set up these procedures for keeping your customers on board, that you’re actually putting them into practice.


Remember, it’s much easier to keep existing customers than to go out and find new ones!

How To Build Relationships With Your Customers

Build Relationships That Last A Lifetime


Once a customer orders from you, it‘s an automatic assumption to say that they will probably order again.  But these days, it’s so important to let your customer know that you’re thinking of them and have their concerns as your top priority. People detest being sold to, and feel much more comfortable when a relationship or bond has been formed.

With social media so prevalent today, this is a perfect way to stay in touch with customers. At the time of this writing, FaceBook has eclipsed 1 billion users. The average time a user spends on FaceBook each month is approximately 8 hours. That doesn’t take into account places like Twitter and YouTube. It’s easy to see that the way of doing business has shifted, and social media now plays a huge part in any business. Ignore this at your peril.

Incorporating social media into your business is essential to survive in today’s world. There are many advantages, let’s take a look at some right now.

Social media is immediate. You can update your FaceBook page and ask a question to gauge customer reaction, and receive hundreds of comments within a few minutes. This allows you to redirect your focus and offer only what customers are genuinely interested in, and do it almost instantly. Savvy marketers use surveys on FaceBook all the time to test new ideas and get instant feedback.

But social media is much more than a way to do surveys. These days, staying in touch with your customers is of vital importance. You should know their feelings on certain subjects, and not just those related to your market, but what’s important in their life in general.

Posting relevant links and interesting stories OUTSIDE of your niche is something that some marketers are reluctant to try. But this is the very thing that can spark interest and conversation, and may be considered important to your customer base.

You can’t constantly market to your customers or fans and expect them to be receptive to this constant barrage of sales pitches. Reserve time, and plenty of it, for having fun. This pays off huge dividends in customer satisfaction by you getting to know each other and see each other as humans beings, instead of a cold and calculating impersonal marketer behind an endless autoresponder series.

Keeping track of what your customers think and feel is important in developing relationships, and if your customer base is large enough, which is what we’re all shooting for, you’ll need a way to keep track of all this information. It could be as simple as a spreadsheet or as elaborate as a fancy database, but whatever method you use, the info should be instantly available to you.

Being aware of your customer’s wants and needs is an absolute necessity in today’s business world. You need to commit to it, not just do it halfheartedly. Being easy to get in touch with and responsive to customer questions makes your customer aware that you’re involved and care about them. Make it easy for them to get answers, and you’ll be rewarded with a loyal following.

Social media makes it easier than ever. If you’re not utilizing this platform, it’s time to investigate it.

Thanks For Reading…



Relationship Marketing

Relationship Marketing – Why It’s Important


The decision to make a purchase comes easily to some people and extremely difficult to others.  No matter how one arrives at the end result, however, there is a fair bit of emotion that’s involved.

Tapping into this emotion is the very basis of what relationship marketing is all about. When people feel comfortable and cared for, they will be open to forming a relationship. When they feel like they’re being sold to, they automatically head for the exit sign or hit the back button in their browser.

Your customer needs to feel as though she’s important to you, and that her concerns and opinions are heard and understood. If you’re not making an extra effort to understand the wants and needs of your customers, you’re taking a risk that they’ll find someone who will.

The competition for consumer dollars is fierce these days. Consumers are assaulted with an endless stream of advertisements and options that can be dizzying, confusing and downright discouraging. Separating your business from the constant drone of attention grabbing junk may not be the easiest thing to accomplish, but the rewards will definitely outweigh the effort.

Online shopping has exploded in recent years, and these days the majority of folks would rather order from online retailers than waste expensive gasoline and even more expensive time fighting with crowds at the shopping malls. Grabbing attention from online deal seekers can be nearly impossible with all the big name retailers already well established.

The big names in online shopping, such as Amazon and eBay, have gotten really good at getting to know their customers. They have built elaborate databases with past order info and routinely match that up with newly released products. These databases will automatically generate an email when certain conditions are met, alerting you of a newly released book by an author from whom you’ve purchased before, or a new CD release by an artist whose work you like.

If giants like these are employing relationship marketing techniques, it’s a clue to everyone else that this sort of strategy is important.

I can hear what you’re saying right now. I know these giant retailers have all kinds of resources at their disposal, from fancy software to teams of programmers and developers to implement all these advanced techniques.

I’ll admit it can seem a bit intimidating to try to compete with the big boys. That’s why most people don’t, sometimes giving up altogether. A better course of action would be to learn to work with these well-established big names and leverage their resources to your advantage, but that’s a subject for a different book.

For right now, it’s important to realize that understanding your customer’s wants and needs is extremely important in today’s marketplace. Consumers need to feel like they’re important to you, not just another line of data in a massive database.

Fortunately, there are ways to do this that don’t involve an army of programmers and statisticians. Sure, there’s a bit of work involved, but that investment will pay royally in happy customers, repeat buyers, and a business that is growing and thriving.

~~ Ted