Social Media – It’s Easier Than Ever to Stay In Touch
Social media has exploded in the last few years, and with good reason. It’s an adaptable and fast moving platform that allows for instant updates, feedback and interaction, and it been embraced by the whole world.
Applying social media to your existing business will not cure all ills, or take a failing business and immediately turn things around, but simply put, if you plan on being successful in today’s swiftly changing marketplace, utilizing social media will be one of your key strategies for the foreseeable future.
The term social media is pretty broad, so let’s try to narrow it down a bit. Social media can be loosely defined as interaction, conversation, immediacy and community all rolled into one. It’s not represented by one site, say FaceBook, or one strategy, like blogging, but rather, the combination of these sorts of sites that allows people to interact, be heard, check on friends, and generally stay connected.
Social media is lightning-fast, messages and updates circumnavigate the globe in mere seconds, so you can see how powerful it can be. Certain subjects can go “viral” in a short amount of time, a testament to how many folks are involved with the social media phenomenon.
Let’s list a few of the more popular social media platforms:
- FaceBook – By far the biggest and most popular
- Twitter – Right up there, news flashes and updates in 140 characters or less
- Youtube – Extremely popular video sharing site – tons of traffic
- StumbleUpon – Can be tailored to your unique tastes
- LinkedIn – Business and professional networking site
These are just a few examples of the biggest and most successful sites, but many other smaller ones exist.
We won’t spend much time on this as this report is not meant to be a social media tutorial. I just wanted to point out the fact that social media is here to stay, and the more you are able to utilize its powers, the better your business will fare in this rapidly changing world.
At a minimum you should have a Twitter account and a FaceBook Page, both easily attainable and well worth the effort to update on a regular basis. You’ll be surprised how much your business will benefit from social media interaction.